{"id":2159,"date":"2014-09-04T10:00:02","date_gmt":"2014-09-04T14:00:02","guid":{"rendered":"http:\/\/ridiculousredhead.com\/?p=2159"},"modified":"2015-02-17T11:54:03","modified_gmt":"2015-02-17T16:54:03","slug":"big-news-for-my-business","status":"publish","type":"post","link":"http:\/\/ridiculousredhead.com\/?p=2159","title":{"rendered":"Big News for My Business"},"content":{"rendered":"

So I have some big business news to share with you!<\/p>\n

This has been brewing for a long time and I have been trying to get all my ducks in a row. \u00a0Although I still call myself Sherman while talking to myself (“Sherman, get it together!”), I have been Kelly Reynolds for almost two years. \u00a0For along time I was ok with having the business be my own under my maiden name, like it was still my thing to myself. \u00a0But as I have gotten more used to be a Reynolds it has felt more and more disconnected.<\/p>\n

The other issue was I had started the business and the blog kind of separately but sort of related. \u00a0Very clear business strategy as you can see. I guess in the beginning I was giving myself options since I had no idea what direction I was going in. \u00a0I was just so happy to be out of finance and NYC. \u00a0Now I have found that most people remember the Ridiculous Redhead name more anyway. \u00a0A clear brand identity was a huge theme of the Building a Creative Business course<\/a>\u00a0that I took and loved so it was on the top of my list to figure out in my head. \u00a0I wanted to have one identity to go forward with to really build on.<\/p>\n

So I am changing my business name to Ridiculous Redhead Design, LLC.<\/p>\n

It seems like a simple change but there is so much to consider! \u00a0First was the name search (to make sure no one else uses the name) and the LLC paperwork filing. \u00a0I used Legal Zoom. \u00a0So many times people tell you to discuss things with your lawyer. \u00a0I don’t have a lawyer (which is probably a good thing!). \u00a0One day maybe I will have so many contracts to review that one will be necessary but for now Legal Zoom will work. \u00a0I will say they have the process down and were super helpful. You can submit all the paperwork to the state yourself but since I’ve never done it before it was nice to have the piece of mind.<\/p>\n

The next thing I wanted to work on was a logo. \u00a0 I design things but I am not a graphic designer or a branding person. \u00a0I also cannot afford many of the branding companies I was referred to. \u00a0I really stressed about it for awhile and tried very hard to create something but I have no idea what I’m doing. \u00a0One of the things the course taught me was to have the courage to ask people for help and even offer to barter services. \u00a0I asked on Facebook if anyone knew someone who could help me. \u00a0I got a lot of responses for recommendations. \u00a0And then I got a private message from a friend – who does graphic design and branding for a living. \u00a0Seriously, he was one of 85 people at my wedding and I totally forgot what he did! \u00a0Sometimes you just have to throw it out there and then you realize that what you are looking for is right in front of you!<\/p>\n

I really was looking for something that had the redhead part for name recognition but I also wanted a nod to the eco friendly nature part of the business too. \u00a0I think that gets lost a lot of times and I want that to be a bigger part of my brand going forward. \u00a0 The reason you pick my furniture over other people’s is because mine doesn’t stink like chemicals after all. \u00a0 I wanted some kind of nature, leafy something but without being too cartoony and obvious. \u00a0Oh and I wanted to stick with the green \/ gray color scheme that I love.<\/p>\n

So after many emails (for which I owe him a bunch of liquor) I have a new logo!<\/p>\n

 <\/p>\n

\"RidiculousRed_Logo4c\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

It’s got leaves and trees and a suggestion of red hair without being obvious.<\/p>\n

So now I am working through the long list of things to change over. \u00a0For a little while there will be a few things that don’t match up but hopefully I will get it all ironed out quickly. \u00a0I have been putting off this post and the switch over a bit I think. \u00a0The company name is one of the last things that has a name I had for most of my life and that is a little bittersweet to let go of. \u00a0Luckily I grew up a tomboy so I still have friends who call me Sherman and I don’t think that will ever change!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

So I have some big business news to share with you! This has been brewing for a long time and I have been trying to get all my ducks in a row. \u00a0Although I still call myself Sherman while talking…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,183,260],"tags":[97,338,336,337],"jetpack_featured_media_url":"http:\/\/ridiculousredhead.com\/wp-content\/uploads\/2014\/08\/RR-logo-square.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1J4KT-yP","jetpack-related-posts":[{"id":42,"url":"http:\/\/ridiculousredhead.com\/?p=42","url_meta":{"origin":2159,"position":0},"title":"Vintage Telephone Table","date":"August 22, 2011","format":false,"excerpt":"Well now that we have gotten the introductions out of the way, let's move on to our first project! Today we have a before and after on a vintage\u00a0telephone table that I completed for\u00a0my business, Kelly Sherman Design.\u00a0 (It is available to purchase here.) These tables were in every household\u2026","rel":"","context":"In "Before & After"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2011\/08\/gossip-table-E10.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":189,"url":"http:\/\/ridiculousredhead.com\/?p=189","url_meta":{"origin":2159,"position":1},"title":"Monroe Township Green Fair","date":"October 3, 2011","format":false,"excerpt":"Just wanted to say Thank You to everyone who stopped by the Kelly Sherman Design booth at the Monroe Green Fair on Saturday.\u00a0 It was a great day and I got to meet a\u00a0lot of great people.\u00a0 I spoke to many of you about projects that you have for me\u2026","rel":"","context":"In "Kelly Sherman Design"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2011\/10\/IMG_0084.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":675,"url":"http:\/\/ridiculousredhead.com\/?p=675","url_meta":{"origin":2159,"position":2},"title":"Earth Day Fair","date":"April 23, 2012","format":false,"excerpt":"I wanted to say a quick thank you to the folks at the Montgomery Township Earth Day Fair for the lovely day we had yesterday. Despite the rain (and massive traffic on the way there) they had a great turnout. \u00a0I got to speak with a lot of great folks\u2026","rel":"","context":"In "Kelly Sherman Design"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2012\/04\/IMG_1087.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":685,"url":"http:\/\/ridiculousredhead.com\/?p=685","url_meta":{"origin":2159,"position":3},"title":"Blue & White Striped Dresser","date":"April 25, 2012","format":false,"excerpt":"Happy Wednesday to you! \u00a0For your viewing pleasure I present to you a dresser makeover. When I picked up this dresser, the seller repeatedly described the poor thing as \"primitive\". \u00a0I don't really know what he meant by that. \u00a0Like it only wore a loin cloth and hunted prey with\u2026","rel":"","context":"In "Before & After"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2012\/04\/bb-dresser-E1-734.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":592,"url":"http:\/\/ridiculousredhead.com\/?p=592","url_meta":{"origin":2159,"position":4},"title":"A white dresser makeover","date":"March 19, 2012","format":false,"excerpt":"Today for your viewing pleasure we have a lovely dresser makeover. \u00a0A friend of mine asked me to refinish an old dresser that had been at her family's beach house for as long as she could remember and was now sitting in the basement. \u00a0She wanted to make use of\u2026","rel":"","context":"In "Before & After"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2012\/03\/brooke-after-1a.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":229,"url":"http:\/\/ridiculousredhead.com\/?p=229","url_meta":{"origin":2159,"position":5},"title":"Gray Drop Leaf Side Table","date":"October 25, 2011","format":false,"excerpt":"On a little break from the house painting I bring you today's Before & After.\u00a0 This gray drop leaf was redone for Kelly Sherman Design and can be purchased here. I found this side table at our local Restore where is was mixed among the dining room sets looking like\u2026","rel":"","context":"In "Before & After"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2011\/10\/gray-drop-e1-574.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts\/2159"}],"collection":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2159"}],"version-history":[{"count":8,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts\/2159\/revisions"}],"predecessor-version":[{"id":2234,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts\/2159\/revisions\/2234"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/media\/2104"}],"wp:attachment":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2159"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}