{"id":2417,"date":"2015-02-23T10:00:10","date_gmt":"2015-02-23T15:00:10","guid":{"rendered":"http:\/\/ridiculousredhead.com\/?p=2417"},"modified":"2015-02-23T11:18:35","modified_gmt":"2015-02-23T16:18:35","slug":"branding-with-labels","status":"publish","type":"post","link":"http:\/\/ridiculousredhead.com\/?p=2417","title":{"rendered":"Branding with Labels"},"content":{"rendered":"

Last time we talked about expanding my brand presence<\/a> with a custom logo stamp that I can use in a bunch of ways. \u00a0Today, I have another branding opportunity – cloth labels.<\/p>\n

Let’s say I sell a wine gift bag and that bag is given as a gift to someone else. \u00a0The buyer will take my price tag off since you don’t tend to give gifts with the price on them. \u00a0Now let’s say that the person who received the gift loves my bag. \u00a0They think it’s an awesome idea and want to know where to get more. \u00a0Unless they ask where the gift giver got it, there is no way to buy more. \u00a0That in short in bad for my business.<\/p>\n

For awhile I have been trying new fabric product lines to see what worked. \u00a0Somethings, like the flour sack cloth bags<\/a>, I sell regularly in my shop and I have some inventory. \u00a0Other times, I would find some vintage fabric and make something great with it to see if it would sell, \u00a0like the adjustable aprons I am working on but haven’t listed yet. \u00a0This part of my business has been such a testing zone that it all felt a bit temporary. \u00a0I didn’t give much thought to how I should have my brand there too.<\/p>\n

Over the holidays, I sold a bunch of the wine gift bags and met someone who received one as a gift. \u00a0She was in my house but had no idea it had come from me! It was then I realized that I needed to figure out some kind of cloth labels to sew inside. \u00a0Me being me, I looked at a million tutorials online and a ton of people who make these on Etsy. \u00a0I didn’t want to spend a ton since I wasn’t sure what style would work best. \u00a0I found a tutorial that used a bunch of things I already had. \u00a0Since we have been stuck inside with this weather I figured it was a good time to try it out.<\/p>\n

The technique I used is based on the tutorials at Bug & Bird<\/a> and Patchwork Pottery<\/a>. \u00a0The basic idea is to create your label design and then create a full page of them to print onto transfer paper. \u00a0I happen to remember that I had two sheets of transfer paper from a project I gave up on over 10 years ago. \u00a0I figured I could try it with what I had and then get more if it worked.<\/p>\n

The tutorial says to use photoshop but I don’t have that. \u00a0I used Word which effectively led to a lot of cursing. \u00a0I’m not exactly sure what I’m missing or if I’m just asking it to do something it doesn’t do but I can never just get the right number of boxes in the right size without the margins kicking in and throwing everything off. \u00a0This was definitely the hardest part but it’s done now so future labels should go much easier.<\/p>\n

After printing a ton of labels onto the paper, I used an xacto knife to cut out all the labels. \u00a0Following the package directions, I then ironed the labels onto white satin ribbon. \u00a0 I used a scrap of paper as a spacer to make the labels the same size. \u00a0After ironing all the logos on, I left the ribbon in one piece and rolled it back up for easier storage. \u00a0If all of this seems confusing, check out the links above to the tutorials. \u00a0I didn’t take pictures as I went because I was just kind of making it up a bit.<\/p>\n

And then I had labels! With my own custom logo! \u00a0Here is the first one I sewed into a custom apron. \u00a0(One of my favorite fabrics of all time!)<\/p>\n

\"Label<\/a><\/p>\n

(I just realized that I was about to put my logo watermark on these, but my logo is kind of the center of the picture and it’s probable not necessary.)<\/p>\n

Here’s a close up. \u00a0I’m still working on my photos and getting the lighting right and white on white is pretty hard.<\/p>\n

\"Label<\/a><\/p>\n

I tucked the cut edges on the left and right underneath which makes it look cleaner. \u00a0It also makes it harder to get the needle through to hand sew. \u00a0Since the labels are being added after the pieces are done, I will have to hand sew everything. \u00a0For new pieces I can cut the ribbon twice as long and fold them in half like you would have in a shirt. \u00a0Then I can just sew it into the hem to cover the cut edge. \u00a0(When I ironed the labels I blank left space in between to give my self that option.) \u00a0It would have been much easier to use something like Stitch Witchery to iron\/glue them in but the ironed on logo\u00a0would have gotten messed up. \u00a0If I got these printed later that might be an option.<\/p>\n

Here is the same label in a custom wine gift bag. \u00a0This is beautiful fabric by the way and the rest of the shirt will soon be made into a lovely pillow.<\/p>\n

\"Label<\/a><\/p>\n

 <\/p>\n

\"Label<\/a><\/p>\n

 <\/p>\n

I don’t know how these labels will work out over time or if I will rather have someone print them for me. \u00a0They do get the job done telling potential customers who made them for now. \u00a0The nice thing is these cost me nothing but time and some cursing. \u00a0And to be truthful, I like cursing.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Last time we talked about expanding my brand presence with a custom logo stamp that I can use in a bunch of ways. \u00a0Today, I have another branding opportunity – cloth labels. Let’s say I sell a wine gift bag…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[260,376],"tags":[377,381,383,382],"jetpack_featured_media_url":"http:\/\/ridiculousredhead.com\/wp-content\/uploads\/2015\/02\/Label-on-wine-bag-close-ridiculous-redhead.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1J4KT-CZ","jetpack-related-posts":[{"id":2310,"url":"http:\/\/ridiculousredhead.com\/?p=2310","url_meta":{"origin":2417,"position":0},"title":"Our Adventure with Cloth Diapers","date":"October 1, 2014","format":false,"excerpt":"On the crunchy spectrum I think I am probably middle of the road but others may disagree. \u00a0With all my talk on here of organic this or reusable that, many of you may think I pretty crunchy. \u00a0I would try to argue but since today's topic is our use of\u2026","rel":"","context":"In "Green Baby"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2014\/09\/cloth-diaper-cover-ridiculous-redhead.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2410,"url":"http:\/\/ridiculousredhead.com\/?p=2410","url_meta":{"origin":2417,"position":1},"title":"Branding with a Logo Stamp","date":"February 17, 2015","format":false,"excerpt":"As we have talked about before, since the name change to Ridiculous Redhead Design I have been working on my branding. \u00a0Back in September I debuted my new logo that I had custom made by a friend. \u00a0That was such a huge step in getting everything else moving. \u00a0Now the\u2026","rel":"","context":"In "Ridiculous Redhead Design"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2015\/02\/Logo-stamp-ridiculous-redhead.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2326,"url":"http:\/\/ridiculousredhead.com\/?p=2326","url_meta":{"origin":2417,"position":2},"title":"Reusable Wine Gift Bags & A Craft Fair","date":"October 9, 2014","format":false,"excerpt":"So you may have noticed I haven't written as much in the last couple of weeks. \u00a0I have not abandoned you but instead been hard at work. This Saturday (Oct 11) I will have a booth at the Ocean Grove Fall Festival! \u00a0 The event is from 10-4 and is\u2026","rel":"","context":"In "Green Ideas"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2014\/10\/wine-gift-bag-a-sweater-ridiculous-redhead.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2339,"url":"http:\/\/ridiculousredhead.com\/?p=2339","url_meta":{"origin":2417,"position":3},"title":"Hurry up and wait","date":"October 15, 2014","format":false,"excerpt":"When I was growing up riding horses, the phrase \"Hurry up and wait\" was thrown around a lot. \u00a0It meant that you were always in a mad dash to get you and your horse ready and at the show ring to school (practice). \u00a0You would then wait around while everyone\u2026","rel":"","context":"In "Reusable Bags"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2014\/10\/IMG_6644.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":370,"url":"http:\/\/ridiculousredhead.com\/?p=370","url_meta":{"origin":2417,"position":4},"title":"Produce bags you don’t throw out Part 2","date":"January 5, 2012","format":false,"excerpt":"Part 2 - continue because I can't get\u00a0this little adventure\u00a0to post as one page To keep your broccoli in the bag we will need a drawstring.\u00a0 I used some spare shoelace strings (They are actually extra back number strings from horse shows) but you can use anything you have like\u2026","rel":"","context":"In "Green Ideas"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2012\/01\/IMG_05711.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1402,"url":"http:\/\/ridiculousredhead.com\/?p=1402","url_meta":{"origin":2417,"position":5},"title":"New Stuff: Reusable Bags","date":"August 22, 2013","format":false,"excerpt":"Last year I shared with you a tutorial on how to make reusable produce bags. \u00a0Since then I have been using them regularly and really love having them. \u00a0I can't even count the number of those plastic produce bags they have at the market that have been saved from a\u2026","rel":"","context":"In "Green Ideas"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ridiculousredhead.com\/wp-content\/uploads\/2013\/08\/77-c-800.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts\/2417"}],"collection":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2417"}],"version-history":[{"count":3,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts\/2417\/revisions"}],"predecessor-version":[{"id":2424,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/posts\/2417\/revisions\/2424"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=\/wp\/v2\/media\/2421"}],"wp:attachment":[{"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2417"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ridiculousredhead.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}